The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money. B. Joseph Pine II, James H. Gilmore
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ISBN: 9781633697980 | 368 pages | 10 Mb
- The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money
- B. Joseph Pine II, James H. Gilmore
- Page: 368
- Format: pdf, ePub, fb2, mobi
- ISBN: 9781633697980
- Publisher: Harvard Business Review Press
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Covid-19: an epic challenge on Experience Economy The part of the Economy that has already been hit hard is precisely. the book “The Experience Economy: Competing for Customer Time, Attention, and Money” celebrated its 20th anniversary with a reprint with a new preface. In commenting on the anniversary, the two authors James H. Gilmore and B. Joseph Pine II stated
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The Experience Economy, With a New Preface by the Authors This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line.
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The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money B. Joseph Pine II, James H. Gilmore. its own industry, nor only with those in its immediate geographic area,
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